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Online Advertising – PPC

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PPC Service

Online Advertising with Bizmaxr Pay Per Click Marketing Strategy

At Bizmaxr we combine the art and science of pay- per-click advertising campaign development and optimization to deliver outstanding return on investment. You can get immediate page one ranking and drive qualified visitors to your website with a well designed and deployed online advertising campaign.
PPC advertising drive immediate traffic to your site

PPC advertising is one of the most potent marketing tools for businesses today because you can completely customize it in terms of placement, message and budget. These days even the billion-dollar companies are running PPC advertising campaigns on Google, Bing and Yahoo. It is an effective way of directing targeted traffic to your website. Some companies derive more than 90% of their revenues through PPC advertising.

What exactly is PPC advertising?

When using search engines like Google, Yahoo! or Bing, searchers see “organic” search results as well as “sponsored” results.  The sponsored results are PPC advertisements, as show in the following screen shot.

ppc

In order to display these ads you don’t have to depend on your rankings. Within days of launching a new website you can start deriving traffic from major search engines through various PPC campaigns.

Different websites and search engines follow different models of PPC advertising.  You can either bid on various places or you can pay a fixed rate: it depends on the website where you are running your PPC campaign. For instance when you advertise on Google and its related websites you can bid for the first place, the second place, the third-place or whatever place you feel like (it depends on your budget and the amount of money your competitors are ready to pay for the same spot).

Bizmaxr can make your PPC campaigns less expensive and more effective.

PPC campaigns can be tricky and quite expensive. A typical PPC campaign can have upwards of 1,000 keywords, all bidding different amounts to maximize efficiency. The number of qualified clicks that you get depends on:

  • The placement of your advertisement as determined by the bid amount
  • The copy of your advertisement
  • The keywords you are targeting

In addition to managing the complexity of keyword selection, bid amounts and advertising copy, choosing the right engines and locations can be an onerous task. For example, you can choose among:

  • Search engines like Google, Yahoo! and Bing (and other niche search engines)
  • Websites and blogs running AdSense, Yahoo! search marketing, Bing Ad Center advertisements
  • Websites and blogs running 3rd-party ads to PPC brokers or directly
  • In order to be successful you have to manage your PPC campaigns over a broad spectrum of choices.