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SEO – Search Engine Optimization

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What is Search Engine Optimization (SEO)?

SEO is a combination of online and offline techniques used to affect the visibility of a website or landing page in a search engine’s unpaid (“organic”) search results. The higher ranked and more frequently a website appears in the search engine results, the more visitors it will receive.

The SEO process considers which search engine a business target customers prefer, the technical functionality of each search engine, what people are searching for and the search terms or “keywords” that an internet user would type into the search engine. Without a great search engine marketing company you could be losing out on potential business and sales without even knowing it!

If your search engine marketing isn’t effective website users may not even know your company exists. Search Engine Optimization is very important because 90% of internet users never go beyond page 1 of their search engine results and 60% of web users click on the websites in the top 3 SEO spots.

Your company CAN achieve top SEO ranking with help from a great search engine marketing company like Bizmaxr. We ensure proper search engine marketing for your company.

What is Search Engine Optimization (SEO)?

SEO is a combination of online and offline techniques used to affect the visibility of a website or landing page in a search engine’s unpaid (“organic”) search results. The higher ranked and more frequently a website appears in the search engine results, the more visitors it will receive.

The SEO process considers which search engine a business target customers prefer, the technical functionality of each search engine, what people are searching for and the search terms or “keywords” that an internet user would type into the search engine.

SEO and Website Marketing Strategies

Optimizing a website involves editing the site’s content, codes and structure to increase the site’s relevance to pre-determined keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

Google’s search algorithm is designed to make an online search more efficient for users. Google will help your customers find your business when they are in need of your products or services.

Google changes their algorithm all the time to show the most relevant online search results.  Since connecting with your customers is critical to any company’s success your digital marketing strategy should include SEO techniques to achieve a high Google ranking.

SEO – Onsite and Offsite:

Onsite search engine optimization (SEO) means effectively programing your website to make it easier for the search engines to navigate your website thoroughly, and then rank it according to the keywords relevant to it. This also includes streamlining your text to include relevant keywords and key expressions because without them it is not possible to convey what is the purpose of your website.

The source code of your website also makes a lot of difference.  There must be a minimum of obstructions in the way of the search engine crawlers, and this is ensured by an optimized source code.

Offsite search engine optimization (SEO) establishes affiliate relationships with other websites. These partnerships allow you to place your relevant links on various third-party websites to improve your page rank.  This activity sends direct as well as indirect traffic to your website.

We achieve this by managing your social media profiles, blogging, syndicating press releases, distributing expert articles to various websites and article directories, social bookmarking, and online forum postings.  The more incoming links your website enjoys the better it’s off-site search engine optimization.

Other things that can be done to improve your rankings in the search engines are activities such as link building, where you would find websites that have relevant content which correspond with your own, and convince the web-master to link back to your site. Over the course of a website’s lifetime, individual users may post links online to your website if they found it helpful as well.

Link accumulation happens over time, and can be a difficult process for some, but it is a vital part of SEO, as search engines consider these links as a vote of confidence, and will adjust your rankings accordingly.

Link building is by no means the only other technique used in SEO though. Several other elements are accounted for, such as social mentions and spreading of your content through social channels. These are referred to as “social signals”.

Other methods include submission of your website to categorized web directories as well as regular content additions on-site. All of these elements and more come together to form a well-rounded optimization campaign.

SEO Keyword and Connecting with your Customers:

SEO Digital Marketing Plan

Selecting the key words to optimize for your business is the first and most important step in SEO. Identifying the appropriate keywords forces you to know and understand your target market.

The competition for keywords has increased because the internet traffic is climbing and more and more businesses are establishing an online presence. If you optimize for a keyword that has too much competition you could be optimizing for a very long time indeed. Optimize for a keyword that has too little search volume, and you will rank, but you will not generate significant amounts of volume. The following graph shows the tradeoff between too much competition and too little volume.

Comprehensive SEO Process:

The key to effective SEO is following a disciplined process, and tracking and reporting the results.  Course corrections can be made along the way based on the results.  The Bizmaxr SEO process includes the following steps:

  • Pre-optimization site assessment – to identify any technical issues that may be preventing a site from being indexed
  • Keyword analysis recommendation – to pick the ideal keywords to optimize for
  • Baseline ranking report – to identify where the site ranks before the SEO work begins
  • Installation of analytics – to properly measure traffic generated from the SEO
  • Site assessment report – to identify and design content and conversion issues that should be addressed
  • Content mapping – to align existing content with selected keywords and identify gaps and mismatches
  • Off page optimization strategy – To identify ways to generate in-bound links
  • Execution – develop content, build links, monitor and measure the results